![]() We’ve made it easy for authors to opt their books in, and you can select the regions you want at the touch of a button. The program does not require exclusivity (again: we think all readers everywhere should be able to read your books) and as such has been a tremendous success with authors and readers alike. We first started working with those readers in 2017 in the Netherlands and Belgium with the launch of Kobo Plus, and the program was so successful that we’ve now expanded into new regions – readers can now enjoy unlimited reading in Canada, Australia, New Zealand, Portugal, France, and Italy. They enjoy series, have an ever-growing to-read list, and they’re willing to take chances on an author they haven’t heard of. These are our binge readers with an enormous appetite for stories, who consume voraciously. Some love being able to carry around a light and portable version of their latest read many appreciate being able to adjust the font sizes to suit them and read comfortably at night. These readers purchase eBooks a la carte, and often read on an eReader device. These are the OG customers, the ones who Kobo was built around. We’ve identified the four different types of readers who engage with Kobo books and worked to make it easy for them all to access the books they want to read. ![]() One way we’ve done this is by working to reach readers where they are and making sure they can access books in the way that suits their lifestyle. We’ve had to adapt the way we sell books to keep up with these rapid changes. We want to consume it all, and fast, and we want to talk about it on social media with everyone else who’s devouring the same content. We don’t wait for weekly episodes anymore, and we seldom buy DVD box sets or CDs. We’ve also changed the way we consume content. We’re competing with podcasts, streaming services, social media and a million other distractions designed to monopolize attention. In 2022, booksellers aren’t competing just for book sales – we’re competing for readers’ attention. However, another big change that we’ve seen over the past ten years is the proliferation of content and the explosion of available entertainment. It’s easier than ever before for authors to publish their books and reach a global audience of readers. Over the past ten years, we’ve seen indie publishing soar to new heights, with thousands of books published every year and Kobo Writing Life titles making up 25% of Kobo’s English language eBook sales. Since the launch of Kobo Writing Life in the summer of 2012, a lot has changed in the publishing landscape. ![]() If she’s not reading, you can find her teaching fitness classes, or complaining bitterly about Canadian winters. She grew up in Edinburgh and studied Italian and Spanish at the University of St Andrews, before moving to Toronto. She works directly with indie authors to help them sell eBooks and audiobooks worldwide. Joni Di Placido is the Author Relations Manager at Kobo Writing Life, and co-hosts the Kobo Writing Life podcast. Joni Di Placido, Author Relations Manager ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |